![]() Getty Images The Bud Light family of products, which includes a seltzer that shares its name, was down 28.5% in terms of collective sales volume.Īs part of the brand’s effort to move beyond the controversy, Bud Light recently launched its summer marketing campaign – the theme of which is “Easy to Summer” – which the company hopes will help reverse the recent trend. We are in the business of bringing people together over a beer.” New data shows that Coors Light’s sales volume rose by 17.8% during Bud Light’s fall. Overall, Molson Coors beers saw a 10.7% increase in the 12 weeks before July 2.Īnheuser-Busch InBev has sought to distance itself from the controversy since shortly after it began.ĬEO Brendan Whitworth said in April, “We never intended to be part of a discussion that divides people. This week, the stock price for Constellation Brands hit an all-time high, closing at $269.20 on Thursday – topping the prior record of $257.49 in late November 2022.Ĭoors Banquet saw the biggest jump in sales volume of Molson Coors brands with a sales volume increase of 24.6% over that period, followed by Coors Light and Miller Lite. Taken together, Constellation’s beer sales volume was up 10% in the 12 weeks leading up to July 2. The Evercore ISI data showed that sales of Modelo Especial were up 11% in the 12 weeks preceding July 2.īud Light sales have fallen the most in North, South Carolina since Dylan Mulvaney disasterĪside from the gains by Modelo and Corona Light, one of Constellation Brands’ beers that saw the most sales volume growth was Corona Familiar, which was up 26.6%. However, at that point , Bud Light remained the top-selling beer brand on a year-to-date basis. beer in terms of dollar sales in the prior four weeks according to Nielsen data analyzed by Bump Williams Consulting. ![]() In mid-June, Constellation’s Modelo Especial dethroned Bud Light as the top-selling U.S. REUTERS Bud Light sales continue to fall in the wake of the Dylan Mulvaney (pictured) controversy. Corona Light and Coors Light have reaped the benefits of Bud’s decline., new data shows. The beer sales volume lost by Anheuser-Busch InBev brands has contributed to gains by rival beer brands owned by Constellation Brands and Molson Coors. The company’s beer brand which has seen the smallest decline was Michelob Ultra, which was down just 4.5%. Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe.Ĭollectively, Anheuser-Busch InBev beer sales were down 15.4% in the 12 weeks leading up to July 2, according to the Evercore ISI data. Meanwhile, Budweiser’s sales volume dipped by 13.5% and Busch Light’s declined by 9.8% over the same period. The Bud Light family of products, which includes not only the beer but also a seltzer that shares its name, was down 28.5% in terms of collective sales volume over that period. ![]() The fallout from the Bud Light controversy has spilled over into other Anheuser-Busch InBev beers which have also suffered from sales declines. In that same period, rival light beers saw sales rise.Ĭoors Light’s sales volume rose by 17.8%, while Miller Lite’s increased by 14.3% and Corona Light’s ticked up by 3%. Walmart offering half-price memberships for customers on government assistanceīud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Bud’s decline.ĭata from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe – which includes much of the aftermath following transgender activist Dylan Mulvaney’s early April social media post showing the custom can Bud Light provided her with. UPS, Teamsters to resume talks as strike deadline nearsĪMC Theatres scraps seat location-based pricing plan
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